Marketers are generally tasked with having to assimilate data, create promotions, manage social media marketing, master analytics, and accomplish it all in a timely manner. But even the most prolific marketing departments can’t do it all on their own and realize success. They need to rely on marketing automation in order to keep all the plates spinning appropriately in order for their businesses to achieve the best results.
Marketing automation has been picking up speed in recent years. In fact, 75% of marketers say they currently use at least one type of marketing automation tool. Making automation tools accepted by most marketers. – Social Media Today “State of Marketing Automation Survey Report” (2019)
What’s all the buzz about
Does your company need marketing automation? Only if you want more sales and conversions. And who doesn’t want that? Quite simply, marketing automation is software that automates repetitive marketing tasks to free up marketing and sales employees to nurture prospects and customers.
Marketing automation solutions often include the following elements:
- Marketing databases
- Marketing analytics
- Email marketing
- Multi-channel campaign management
- Lead management
- Content generation
Marketing automation is not very complicated to integrate into your marketing program and companies can expect to see growth fairly quickly. A report by B2B Marketing and Circle Research states that, after just one year of implementing marketing automation initiatives, 32% of businesses saw increased revenue. After two years, that number climbed to 40%.
A survey conducted by VentureBeat reported that 700 marketers found that 80% of marketing automation users experienced a significant increase in leads, and 77% saw their conversion numbers increase.
How do you know if it’s time for marketing automation?
Any firm that wants to optimize their marketing initiatives, drive more revenue, improve the quality of their leads, and significantly increase conversions, should be using some form of marketing automation and inbound marketing.
Does your business fall into any of these conditions?
- Current marketing programs aren’t pulling in the results that they should based on effort and budget.
- Leads are not being scored and the sales cycle takes too long.
- Data is sparse and leads are not segmented.
- There are more leads coming in than can be managed.
A well implemented inbound marketing program with marketing automation can send leads to every stage of the customer journey through workflow routines and programmed sequences.
HubSpot’s marketing automation tools scale growth.
Inbound marketing and sales software company, HubSpot, helps marketers create content management, web analytics, social media marketing, and search engine optimization initiatives. It also includes marketing workflow tools that save time and scale growth.
Some of HubSpot’s smart solutions for marketing automation include the following:
- Email drip campaigns that automatically nurture leads save time and increase revenue.
- Workflows that can be customized and personalized to properly nurture leads.
- Segmentation logic and personalized emails that help qualify leads.
- Simple tasks that can be automated to provide campaign momentum and free up time for marketers.
With HubSpot marketing automation, leads can find the path to purchase which helps marketers close more deals and generate more revenue. The specifics of each lead enables marketers to customize content, offers, email, and outreach with the right message at the right time to move the lead to the conversion.
Sorting through the pros and cons of marketing automation for your business can be overwhelming but don’t forget the main result you’ll achieve by implementing it - higher revenue.
Other benefits of using an inbound marketing automation tool such as HubSpot includes:
- Increased conversion rates.
- Better targeting of prospects and customers.
- Stronger customer engagement.
- Greater productivity.
Business success today heavily relies on strong inbound marketing strategies and a powerful marketing automation software. Your sales and marketing teams will be more productive, conversions and revenue will increase, and your leads will be of a much higher quality so that you can realize more sales.
If you’re interested in driving business growth this year, considering marketing automation is highly recommended.