The story.

The Swelter Stopper program was developed in order to ignite brand passion among the target group of young teens. The program included a multi-tiered marketing program, with live activation, digital, mobile, and word of mouth marketing. The Secret Formula Swelter Stopper was a refrigerated and inflatable snow igloo that provided the "perfect serve" of ice-cold Coca-Cola. Over 100 activations took place at Six Flags, Live Nation, and other teen-centric venues across the country.