Content is what drives consumer interest.

For years we've known the importance of compelling and relevant content and the key role that marketers play in providing such substance that is educational, inspirational, and entertaining. We believe that content and social media marketing must be in strong alignment in order to successfully engage with its intended audiences and ultimately support the efforts of an integrated inbound marketing program.


Hotel Video Marketing: What You Need to Know

Promoting a hotel and generating more bookings can be difficult in today’s crowded hospitality space. A great way to make your property stand out is through using videos.

The Complete Guide to Social Media Marketing for Hotels

Social media is one of the first places people go to when researching their next trip. Consumers use it to find travel inspiration, attractions, restaurants, resorts, and even hotels.

5 Ways To Use Social Media in Restaurant Marketing

Managing a restaurant is a busy and complex job making it difficult to find time to manage your social media marketing. However, connecting to a social audience is paramount to the success of...

Why You Can't Live Without Marketing Automation This Year

Marketers are generally tasked with having to assimilate data, create promotions, manage social media marketing, master analytics, and accomplish it all in a timely manner. But even the most prolific...

Why you should use Pinterest for pre-holiday marketing

Most of us have probably spent at least some time browsing recipes, interior design tips or travel information on Pinterest. Visitors to the site love it because it’s visual, engaging and creates...