“This is my place. This is my Duval.” was a campaign that conveyed the personal connection each hotel guest experiences when they walk through the doors of Hotel Duval with messaging directed to each of their key audience segments – legislators, business people, meeting planners, FSU alumni and their parents, nightlife seekers, wedding planners, and brides to be. The brand story was told through a print ad campaign displaying large and impactful images and short and clever copy.



A new website was designed and developed with the same large imagery and storytelling to match the campaign.