Every challenge is unique. Every solution must be as well.
Our combined wealth of experience, skills, and proficiencies have given rise to an array of solutions, unlike any other agency. With extensive resources at our disposal, we create innovative strategies and creative work to solve some of the most unique challenges for our clients.
By closely examining human behavior, interests, and trends under a microscope, we uncover valuable insight that guides how our work relevantly communicates with the intended audience at the right time, exact geo-location, mood, culture, and language.
Interested to know how our solutions fit your needs?
We believe in media neutrality.
Being media neutral means that an idea is independent of the media in which it gets placed. When we are met with your challenges to solve, all of our agency resources are considered. Depending on what those challenges may be, we will evaluate everything from engagement marketing to digital media and terrestrial media to over-the-top (OTT) and streaming audio advertising.
We believe that successful brands are those that exhibit genuine human characteristics when communicating with their intended audience. It’s important that they are honest, relevant, and compelling among other qualities. Through a mix of brand strategies, we help bridge the gap between people and the brands that wish to reach them.
We approach design from a clean multifaceted and 360° canvas. It’s never replicated or repurposed. It’s thinking as much as execution. Most of all, we design for today’s and tomorrow’s society without any limitation of the method. Graphic design, illustration, packaging, products, VR, AR, web, and apps are just some of the paintbrushes we use.
Today’s media has evolved and expanded. Journalists seek even more unbiased stories to tell for earned media opportunities while paid media units have expanded to include streaming platforms, social media, and unique placements beyond broadcast and outdoor. We use a mixed media approach to deliver our clients’ messages through these channels.
While many consider themselves partners to their clients, we bring that to action by actively providing consultation to our clients. We’re able to do so because, in addition to being communications professionals, we are entrepreneurs with many of us having run or managed multiple businesses over the years. We prepare our clients internally for external factors.
As a team, we actively review and analyze trends. Research of current data is turned into useful insights every day. We are all futurists, dreamers, visionaries, and innovators. Our work product is better because of it.
It’s with reluctance that we use the term “digital” seeing as how everything we do today has some level of digital interaction. As futurists, we are certain that digital technology will become even more crucial and commonplace. Our team is composed of some of the most experienced technologists, futurists, and digital architects who deliver innovations to our clients on a daily basis.
There is an abundance of data available from secondary resources in addition to those from our primary findings. We invest in responsible methods to attain data from verifiable and legitimate sources and aggregate them into custom dashboards for our clients. But data is only good as its interpretation, so we invest the time to analyze and explain to our clients.
Some may call it experiential marketing, brand activation, engagement marketing, or experiential marketing. We are pioneers in this methodology and our evolved thinking aligns with the social activation model. We create and activate experiences for our clients’ audience that combine offline with online strategies together with VR, AR, AI, biometrics, interactive projections, social media marketing, and content marketing. We take our clients to their audience in emotionally immersive ways.
Our video and audio production studio develop content every day that creates discussions while educating. And we do it in about the time it takes to fly from Orlando to New York. We craft the type of content that penetrates people’s advertising defenses. We produce videos that are impressionable and unforgettable. Our team generates information for real-time consumer touchpoints, inside a social atmosphere that commands, with both speed and quality.
Strategy and account planning is vital to every piece of work that comes out of our agency. It's so important to us that we purposely did away with the account services/management department and evolved it into account planning. Every person who oversees a client account is a talented and dedicated planner. Their job is to put consumers at the center of the communications process and figure out what exactly the brand needs to say so that consumers and influencers will pay attention to the message and ultimately influence their behavior modification.
Put some clear and concise content in here. Keep your reader in mind. What are they trying to do? What are they hoping to learn? Why are they reading this? Help them out and use the tone and voice of your organization.
Social Activation Marketing
Whether consumers are online, offline, or standing in line, we create physical and emotional experiences aimed at creating a movement among consumers that convert.
We call this methodology,
social activation marketing.
In our work, we seek to change people’s behavior for the benefit of the consumer, or of society as a whole, as opposed to the marketer. Through brand activation, our clients are able to build longer-term emotional connections between them and their customers.
Lab360° is our proprietary workshop session that seeks to arrive at an honest assessment of your business problems and opportunities, dissect and analyze the brand, review current and upcoming products, and conduct a deep audience and market immersion.
The Consumer Experience Model
It is often the little details that consumers recall even more than the product they purchased or the service they received. The emotional experience between a consumer and a brand makes a huge positive and memorable impact. Consumers seek to identify themselves with brands and their ability to do so is a significant part of the overall consumer experience.