Mobile technology has become home broadband's competitor.

37% of Americans now go online mostly using a smartphone, but what's most interesting is that as these devices evolve more people are considering living without high-speed internet service at home. The share of adults ages 30 to 49 who say they mostly use a smartphone to go online has nearly doubled – from 24% in 2013 to 47% today. In fact, 80% of these non-broadband users say they are not interested in getting high-speed connections at home.

 

Americans have privacy concerns as technology evolves.

A growing majority of Americans think their personal data is less secure now, that data collection poses more risks than benefits, and believe it is not possible to go through daily life without being tracked. This clearly poses a threat to tech companies and their new innovations.

The general public are not confident that corporations are good stewards of the data they collect. In fact, 79% of Americans say they are not confident that companies will admit mistakes and take responsibility if they misuse or compromise personal information, and 69% report having this same lack of confidence that firms will use their personal information in ways they will be comfortable with.

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