Formerly Voice Ring, The Wagner Agency took the company through a compressive and proprietary workshop called Lab360° followed by brand development and implementation of their marketing and advertising efforts. Among other discoveries and revelations, our team determined that Voice Ring no longer defined the brand based on who they are today and seek to be in the future. After an exhaustive nomenclature and brand study, Voice Ring was rebranded and Joon was born.
The Brand's History as Voice-Ring and the evolution to Joon.
The brand's inevitable evolution required a new brand identity. One that spoke casually to the non-techie about techie things. Also, whom the company had and aspired to become, had to be addressed. Say hello to Joon.
With the technology and telecommunications industries communicating mostly in a language that is foreign to the average person, Joon sought to address that challenge through its name, look, and verbal messaging. Joon is funs and even silly at times but also very smart and capable. The voice is casual and approachable while the messaging still conveying the professionalism and decades of experience they have.
The brand voice in copy.
Everywhere. Anytime. All across this whole big, round, blue-green ball. Moving. Shaking. Talking. Sharing. And, you’re not really even plugged in. Nor connected. You’re you. Being yourself. Moving how you want to move. Speaking how you want to speak. You and Joon. Reaching out to the world however you wanna reach out. It’s finally time something made sense. Finally. Hello Joon.
Disclaimer: Attention Flat-Earthers, we as a corporation do not formally acknowledge the shape of the Earth as “round.” It just sounded cool in the copy.